What is PPV?

Short Definition PPV, or pay-per-view, is a type of advertising where you pay a service to display your ad and you pay each time your website or landing page is shown to a potential visitor. Long Definition PPV is a unique type of advertising that has come to light more and more recently. It has been around for a long time, but only recently has it been realized as a very profitable source of advertising if done properly. But how does PPV advertising work? When users install adware, like Smileys…

What is PPC?

Short Definition PPC, or pay-per-click, is a traffic generating advertising platform used by many large sites. Just as the definition says, it is a system where you can place ads and then only pay for each time a person clicks on that ad to visit your site. Read more about how PPC works. Long Definition Pay-per-click advertising is one of the most popular forms of advertising on the Internet, only behind probably banner ads, or CPM ads. I have a full explanation of how PPC works in an earlier post,…

What is Affiliate Marketing?

A short definition of affiliate marketing in my words is a person or company gets paid by a business to promote products or services. The long definition would just go into a bit more detail. There are really two main parties in affiliate marketing with another party that is also involved largely. First, you have the advertiser who is looking for people to buy their product or for people who are interested in a certain service, such as attorneys looking for new cases, car insurance companies looking for new clients,…

What Does CTR Mean?

In short, CTR means click-through rate, or sometimes people will say click-through ratio. The term in itself means exactly what the term says, in that it means how many times a person clicked on a link or ad online versus how many times it was shown. CTR is used in many different ways, so just knowing a general CTR of an ad campaign can be deceiving. For example, if you are running a PPC (pay-per-click) campaign, it can mean two different things depending on what you are doing with that.…

What does AOR Mean?

In terms of marketing and advertising, AOR means agency of record. Agency of record means one company hired another company, usually in the marketing/advertising industry, to handle the marketing and promotion of an advertising campaign of some sort. It can vary from company to company, depending on the service being rendered, but mostly, it is that. An example of what an AOR is in online marketing would be an affiliate network offering an offer that is exclusive to that network. Basically, the one company contacts the network and gives them…